Special Projects, City Expansion

About Rosie

Rosie is reimagining care, for families & for caregivers. We created a new category of care: flexible, on-demand childcare and household management, bookable by the hour or in a weekly cadence, backed by a bench of vetted Pros who learn your family's rhythms. We've proven this works in Seattle. Now we're ready to expand to new cities.

The Role

We're ready to take Rosie beyond Seattle! This person will be the primary owner for building and executing on a city expansion playbook and running sprints deep in the market to build a self-running, remote-first operation. You'll manage supply and demand simultaneously, figure out the local team needs, and build the playbook we'll use for future expansions. Then you'll figure out how to scale us from single city launches to multi-city launches.

You'll work directly with our founders and ops team. Travel is an expected part of this job, to both Seattle and the new markets. You'll make real decisions about what works in the market, how Rosie shows up and what the GTM playbook needs to be.

## Who You Are

• A marketplace launcher: You've built supply and demand simultaneously in new cities before. You understand the cold start problem.
• Self-directed: You don't need a detailed playbook or constant direction. You get to a new city, observe, figure out what actually matters, and move.
• A people builder: You find good people quickly, spot talent, onboard them fast, and set them up to lead independently.
• Grounded in reality: You care about unit economics and metrics, but you also talk to Pros and families regularly.
• Honest about what works: You're willing to flag when something isn't working. If the playbook we brought from Seattle needs to change, you'll say so.

## What You'll Do

• Own the complete market launch, from day one through the point where it runs independently.
• Figure out which channels actually work for recruiting Pros in your specific city.
• Identify what resonates with families locally, how to position the product, and how to price and incentivize.
• Figure out if we need a local team, then hire, train, and lead them.
• Manage the P&L during launch and track what's working, what's costing too much, and what needs to change.
• Make decisions about pricing, partnerships, incentives, and resource allocation.
• Document the playbook as you go, capturing what works, what failed, and how this city's approach differs from Seattle's.

## Basic Qualifications

• Experience launching or scaling marketplaces in multiple new cities or markets.
• Experience at a consumer marketplace or two-sided platform managing both supply and demand in a new geography.
• Track record of hiring and building small teams.
• Comfortable working independently and making decisions with limited guidance.
• Strong understanding of unit economics and key marketplace health metrics.
• Ability to spend extended time in a new city and get to know it deeply.

Compensation

Salary + competitive equity for the founding team.

Apply on the career site